A unique set of challenges has presented itself to small business owners during the coronavirus epidemic, not least how to market yourself.
If your business relies on face-to-face, trade shows, signage, or indeed any means that necessitates clients seeing your message first-hand, then at Cornerstone Your Business we can help you to still connect with your clients in a safe way ... and what’s more, these top tips are all free!
So grab a brew and have a read. It won’t cost a thing, but it might just give you some ideas of how to get ahead of the competition when restrictions are eased.
1) Create a marketing plan
“Failing to plan is planning to fail” the saying goes and at Cornerstone Your Business we believe no matter the size of your business, or the amount of marketing activity you need, a marketing plan is essential. Why? Because having a well-thought out timetable of activity avoids knee-jerk reactions which ultimately cost you more.
Planning allows you to budget for any costly activity ahead of time, ensures your business has a consistent presence and supports you in working towards your goals.
2) Make high quality videos
Whether you like being in front of the camera or not, chances are you’ve had to adapt to doing some or all of your business via video-link since 23rd March?
Video content is a great medium for getting your message out there for free and adds a personal touch to your marketing activity. Try and think of the questions your clients would ask, then put together a short script detailing how you would answer that question for them. It might take a few goes to get the filming right, but once completed you’ll have created a free piece of content to share across your social media channels. We love this article for top tips on how to get started, and do take a look at our own videos on the Cornerstone Your Business Facebook page.
3) Optimise Google My Business
As free ways to market your business go, Google My Business is one of the easiest and most effective. Think of this as your Google profile locally; your shop window on the world’s biggest search engine to potential nearby clients.
It allows you to show your regional customers what you can do for them in their area, as well as providing a way for them to contact you. Cornerstone Your Business Marketing Manager Jess has put together this video on why we think Google My Business is so important, as well as tips you can follow to enhance your profile.
4) Start a blog
Adding fresh, relevant content to your website is key to increasing online traffic to your business and provides a platform for you to promote yourself and answer any questions your clients may have. Updating your blog keeps your website looking fresh and your clients informed, and as any SEO expert will tell you: “content is king”!
If you’re unsure where to start, here at Cornerstone Your Business we can certainly help. What’s more, your blog is the perfect webpage to share on social media…
5) Keep connected with your audience
Our final free way to market your business safely during the coronavirus epidemic is to enhance your social media presence. While social media is playing such a vital part in keeping us all connected, it’s so important to make sure your business platforms are working for you.
So take the time to update your profiles, refresh your images and schedule your updates regularly so your clients are reminded of the fantastic service you’re still offering.
Of course if you need any help, either setting up social media channels, or providing long-term regular support, our freelance Marketing Manager Jess can assist.
For a bespoke marketing plan to support your business through these unprecedented times – and a virtual cuppa - call Cornerstone Your Business on 07929 905229.